Support multiple selling models
B2B, B2C and hybrid journeys may share services while requiring distinct accounts, rules and experiences for each audience.
We define what should be shared, configurable or specific to each model.Custom ecommerce development
Commerce platforms built for operations, not just transactions.
Nuevamed designs and evolves connected commerce platforms for manufacturers, distributors, retailers and multi-brand organizations that need to bring complex catalogs, customer accounts, selling models and operational systems into one coherent environment.
01B2B & B2C02Complex catalogs03ERP / CRM integrations04Multilingual05Headless / API-first
When commerce becomes an operating system
The storefront is only one part of the system.
Enterprise ecommerce development becomes an architecture and operating concern when the customer experience depends on catalogs, accounts, commercial rules, data and teams that must work together.
Manage complex catalogs and commercial terms
Product information and offers can vary by market, language, account, volume or purchasing context.
We structure product catalog management and commercial rules around the experiences the organization needs to operate.Connect commerce to business systems
Commercial and operational data may move between the platform, ERP, CRM, billing and logistics systems.
We define ownership, sources of truth and integration contracts before implementation.Move beyond a platform that has become restrictive
The current solution may limit journeys, integrations, team autonomy or the organization’s ability to adapt.
We assess a realistic ecommerce migration, modernization or replacement path without promising a lossless transition.Commerce platforms and selling models
Architecture shaped around how your organization sells.
A connected commerce platform may serve several models, brands, languages or channels. Multichannel commerce and marketplace development are treated as contexts to design and integrate, not as assumed native product capabilities.
B2B ecommerce platform
Accounts, roles, catalogs and commercial terms designed for distributor, manufacturer and enterprise purchasing relationships.
Accounts · rules · recurring needsB2C and DTC commerce
A B2C ecommerce platform with coherent journeys from discovery through operational follow-up.
Journeys · transactions · serviceHybrid commerce
A shared foundation that distinguishes the experiences and rules required by several customer groups.
B2B · B2C · governanceMulti-brand and multilingual ecommerce
Distinct experiences built from governed content, services and commercial rules.
Brands · languages · marketsMultichannel commerce ecosystem
Journeys and operations coordinated across the channels selected for the project.
Channels · data · operationsPartner and marketplace contexts
Exchanges designed for distributors, partners or marketplace programs when they are part of the validated scope.
Partners · exchanges · ownershipShopflow by Nuevamed
The life of an order
Shopflow is a platform developed by Nuevamed to structure B2B, B2C, or hybrid sales journeys around catalogues, customer accounts, and operations. This conceptual view shows how information can flow without representing real data or an actual order.
01Headless and API-first02B2B, B2C, and hybrid03Account and volume pricing04Integration with your systems
Illustrative scenarios
Two common situations
B2B and B2C sales sharing one foundation.
An organization needs to serve several buyer types while distinguishing the catalogues, accounts, and commercial conditions required for each journey.
A sales platform connected to existing operations.
Teams need to clarify exchanges between the commerce experience, management systems, and processing steps through shipment.
Practical guide
See how Canadian manufacturers and distributors structure their B2B online sales
Drawn from the ecommerce projects Nuevamed has run with manufacturers, distributors and organizations, this guide sets out what a B2B sales platform actually demands: account-based pricing, ERP integration, invoicing, recurring orders, and the architecture choices that follow from them.
What the guide covers:
- The B2B functions that retail-first platforms do not cover natively
- How to connect your ERP, CRM and accounting without double entry
- Headless, monolithic or SaaS: a grid for choosing based on your context
- Three-year total cost of ownership, commissions and integrations included
- A staged rollout roadmap, from catalogue to recurring orders
Published by Nuevamed with Shopflow
CommerceDataAIFinally connected.
Keep your platform. Give it an AI that connects everything.
Shopify, PrestaShop, Magento or Salesforce: we connect an AI orchestrator to your store, linked to your ERP, your CRM and your data. It takes on repetitive tasks and answers your questions about your sales.
Commerce architecture and enterprise requirements
Connect the sales experience to the systems that make it work.
We assess layers, dependencies and enterprise requirements with commerce, operations and technology teams before selecting a platform or technical approach.
Web · Mobile · Assisted sales
Channels and experiences
Journeys adapted to audiences, roles, languages, brands and selling contexts.
- B2B and B2C journeys
- Interface components
- Multilingual delivery
- Accessibility
Choose an approach that fits the operating context
Your needs align closely with the models, extensions and operating practices of an established platform.
An available commerce foundation and an ecosystem of capabilities to evaluate against the project.
Customization limits, operating costs, dependencies and integration with existing systems.
Delivery approach
From commercial model to an operable platform.
Delivery advances through verifiable decisions that align the experience, architecture, integrations and operational responsibilities.
- 01Step 1
Understand
Clarify selling models, audiences, teams, objectives and constraints.
Step outcomeShared context and priorities. - 02Step 2
Frame
Define scope, dependencies, risks, ownership and the delivery path.
Step outcomeRoadmap and responsibilities. - 03Step 3
Design
Structure journeys, catalogs, accounts, rules and interfaces.
Step outcomeValidated experience and models. - 04Step 4
Develop
Build components, services and rules in testable increments.
Step outcomeA functional commerce foundation. - 05Step 5
Integrate
Connect systems and verify exchanges in the intended environments.
Step outcomeVerified flows and dependencies. - 06Step 6
Evolve
Track quality, usage and the roadmap after launch.
Step outcomeA maintainable platform with a managed path forward.
Engagement models
A delivery model suited to the next decision.
The engagement adapts to how clearly the need is defined, the roadmap ahead and the internal teams already involved.
Custom project
Structured delivery from framing through launch.
A fit whenThe scope and intended outcome need to be shaped together.Dedicated team
Reserved product and technical capacity for an ongoing roadmap.
A fit whenPriorities evolve and require regular iteration.Defined package
A defined scope, budget and schedule for a precise, limited and well-framed need.
A fit whenThe expected outcome, boundaries and dependencies are known.Plan an initial conversation
An initial conversation to clarify the context, with no obligation.
Technologies mastered
The right platform for your context, not our habits.
Nuevamed designs, integrates and evolves leading commerce platforms, and recommends Shopflow when control and integration take priority.
Enterprise suites
Salesforce Commerce Cloud
Implementation, migration, integrations
Adobe Commerce (Magento)
Implementation, migration, integrations
Composable and headless
Sitecore OrderCloud
Architecture, integrations, evolution
ShopflowNuevamed platform
Framing, integrations, evolution
Open source
Magento Open Source
Implementation, migration, integrations
PrestaShop
Implementation, migration, integrations
WooCommerce
Design, integrations, evolution
SaaS
Shopify Plus
Design, integrations, evolution
Frequently asked questions
Clarify the decisions before selecting a platform.
The right answers depend on the selling model, the existing systems and the organization’s capacity to operate the platform.
01Which ecommerce platform is right for our organization?
The decision depends on B2B or B2C models, catalogs, accounts, commercial rules, integrations, teams and the expected evolution path. We frame these criteria before comparing specific options.
02When is headless or composable commerce appropriate?
It becomes relevant when several experiences share services, interfaces need to evolve independently or the ecosystem requires targeted composition. It also introduces technical and operational responsibilities that must be planned.
03Can you connect the platform to our ERP or CRM?
Yes, after assessing available interfaces, sources of truth, access, data quality and ownership across systems. Each ERP or CRM ecommerce integration is defined for the organization’s environment rather than assumed to be native.
04Can one architecture support B2B and B2C commerce?
Yes. We distinguish the audiences, accounts, catalogs, terms and journeys involved, then define which services can be shared safely within one architecture.
05Can you modernize or replace an existing ecommerce platform?
Yes, when access to systems, data, code and dependencies allows for a serious assessment. We define an ecommerce migration and launch path based on the risks and operating constraints.
06How do you address security, performance and compliance?
These requirements are assessed with the relevant stakeholders according to the project’s risks, policies, data and markets. They are translated into architecture decisions and validation criteria without generic guarantees outside that context.
Your commerce project
Let’s discuss the platform and operations it needs to connect.
Tell us about your selling models, catalogs, systems and team constraints. We will help clarify the next useful decision before selecting an approach.
- Architecture discussed before platform selection
- Integrations defined for your systems
- Collaboration with internal commerce and technology teams