Design
Content architecture, templates and administration paths defined with the teams who will work in them every day.
Technology · Shopify Plus
Shopify Plus, when one store is no longer enough.
We deploy, integrate and evolve Shopify Plus environments for organizations selling across several markets, serving business accounts and holding commercial rules the standard plan does not cover.
What we do
Design, develop, integrate, evolve.
We work across the full life of the platform, from initial framing to the changes that follow the launch.
Development
Custom theme, modules and extensions, versioned code, separate environments and review before every release.
Integration
Connection to the systems already in place: data, accounts, marketing tools and business applications.
Evolution
Adjustments, new sections and technical upgrades planned with you, without rebuilding the platform.
Your concerns
The questions an organization asks before choosing.
- When does moving to Plus actually make sense?
- Rarely for performance alone. It makes sense when several stores, business accounts or checkout customization become structural, and the workarounds start costing more than the plan.
- Can B2B and B2C really run together?
- Yes, with one clear rule: the same catalogue, separate conditions. Accounts, negotiated prices and professional ordering modes are modelled apart from the consumer journey, without duplicating products.
- How do we run several markets without multiplying the work?
- By deciding what is shared and what is local: catalogue, content, prices, taxes and delivery. One store per market only makes sense when the differences are real, not merely linguistic.
- What stays outside the platform?
- Deep business rules, complex invoicing and internal repositories stay with you. We connect them through documented exchanges instead of rebuilding them inside the store.
In practice
A commercial organization, not a pile of stores.
Several markets and several customer types hold together when they share one catalogue structure and explicit rules. Otherwise every addition becomes a full rebuild.
Store structure
What justifies a separate store, and what stays a variation of one environment.
Business accounts
Companies, buyers, negotiated prices and payment terms modelled from the framing stage.
Customized checkout
End-of-journey steps and rules adapted to selling modes, within platform limits.
Daily operations
Roles, publishing and order follow-up designed for teams spread across markets.
What we clarify before deployment
- Shared or local
- Catalogue, content, prices and delivery, market by market.
- B2C and B2B
- What genuinely separates the two journeys, beyond price.
- Checkout limits
- What can be customized and what must be handled upstream.
- Responsibilities
- Who administers what, in which store, with which permissions.
Integrations
A platform connected to what you already use.
We start from your existing systems and the interfaces they expose. The exact scope is defined during framing: it depends on each system, not on the technology alone.
Data and accounts
- Directory and authentication
- User accounts
- Internal databases
- Internal APIs
Marketing and content
- Email tools
- Campaign management
- Translation and multilingual
- Media library
Business applications
- CRM
- ERP
- Forms and requests
- Customer service tools
Measurement and compliance
- Analytics
- Consent management
- Logging
- Accessibility
The right fit?
What tips the decision towards Shopify Plus.
Plus is still the same hosted platform, with extra capabilities and a higher financial commitment. The question is whether those capabilities match your organization.
Decision criteria
- Several marketsSeparate stores per country, brand or channel, administered together.
- Business accountsCustomers ordering with negotiated prices and their own terms.
- Specific end of journeyPayment and delivery rules that fall outside the consumer standard.
- Sustained volumesPredictable sales peaks absorbed without infrastructure work on your side.
- Internal automationsRecurring rules applied without manual work from the teams.
Counterparts to accept
- Financial commitmentThe cost of the plan is justified by real usage, not by stated ambition.
- The framework remainsCapabilities widen, but the platform stays hosted and its rules still apply.
- Administrative complexitySeveral stores require clear governance, otherwise inconsistencies settle in.
- Deeper dependencyThe more the organization relies on Plus-specific capabilities, the costlier a future move becomes.
If the analysis shows another foundation serves your need better, we say so and point you to the right option.
Operations
What keeps the platform steady after launch.
Operations are not a contract separate from the project: they are prepared during design and continue at the pace you choose.
Environments
Separate development, staging and production, with the same deployment path every time.
Updates
Dependencies and versions tracked and tested before they are applied.
Security
Access management, logging and fixes applied according to their severity.
Backups and recovery
Verified backups and a documented restore procedure.
Monitoring
Availability, errors and response times watched, with a regular review.
Handover
Documentation and code handed to your organization, with no imposed dependency.
Use cases
What it actually looks like.
Three contexts where this approach changes daily life for teams. The interfaces shown are mockups made by our team to illustrate the point, not client projects.
MarketsSynchronised
One catalogue, several countries
Separate stores sharing a common product structure with local rules.
Account pricing
- Delta Groupprice list applied
- Atelier Nordprice list applied
- ABC Supplierprice list applied
- Énergie Plusprice list applied
Terms per customer company
Buyers attached to an account, with dedicated prices and ordering modes.
Rules verified4 / 4
- Two approvals
- Supporting document
- Amount threshold
- Audit log
Rules applied without intervention
Recurring handling triggered by the order instead of managed by hand.
Your project
Let’s talk about your next platform.
Share your objectives, technology environment, and constraints, and we will explore how to integrate the platform into your organization.
- A precise need or one still to define
- Architecture discussed before technology
- Collaboration with internal teams