INSIGHTS

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Strategy, platforms, commerce and AI: practical insights to inform your decisions and move your projects forward.

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Development

Composable is not a strategy

The market presents headless and composable architecture as the natural end state of every commerce platform. For most mid-market companies, it is an operating cost dressed up as modernity.

October 22, 2026 · 9 min read

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Development

The technical debt you can see is rarely the expensive kind.

Messy code is visible and fixable. What actually slows an organization down is the gap between what the software assumes about the business and what the business has become.April 7, 2026 · 4 min read

Development

Why some integrations cost more than the systems they connect.

The estimate covers the connection. The invoice covers the gaps in meaning, timing and ownership between two systems that were never designed to speak to each other.March 10, 2026 · 5 min read

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