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Composable is not a strategy
The market presents headless and composable architecture as the natural end state of every commerce platform. For most mid-market companies, it is an operating cost dressed up as modernity.
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B2B commerce is not B2C with a discount attached.
A business buyer is not a hurried consumer. They act on behalf of a company, under contract terms that most projects only discover once the build is well under way.
Your cart abandonment rate will never tell you what to fix.
The headline number has barely moved in a decade, across the whole industry. What is actually fixable only appears once abandonment is split by cause, and by moment.EXPERTISES
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