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Composable is not a strategy
The market presents headless and composable architecture as the natural end state of every commerce platform. For most mid-market companies, it is an operating cost dressed up as modernity.
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The technical debt you can see is rarely the expensive kind.
Messy code is visible and fixable. What actually slows an organization down is the gap between what the software assumes about the business and what the business has become.
When everything is a priority, the queue decides.
Starting more work does not deliver work faster. A simple mathematical relationship explains why timelines stretch at precisely the moment an organization tries to accelerate.
Your first release is not a smaller version of the final product.
Trimming a planned product evenly produces something nobody can use. A first scope is built around a question worth answering, not around a list you shorten.
B2B commerce is not B2C with a discount attached.
A business buyer is not a hurried consumer. They act on behalf of a company, under contract terms that most projects only discover once the build is well under way.
Your cart abandonment rate will never tell you what to fix.
The headline number has barely moved in a decade, across the whole industry. What is actually fixable only appears once abandonment is split by cause, and by moment.EXPERTISES
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